GIVENCHY story

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GIVENCHY
Nel ’52 apre la sua casa di moda e subito arrivano i primi successi con la camicia Bettina, una semplice camicia bianca in cotone il cui nome è un omaggio a Bettina Graziani, allora la modella più richiesta. Per le sue creazioni parte sempre dai tessuti che esamina in silenzio. Riesce a ricordarsi di una stoffa toccata 15 anni prima.Utilizza flanella per i pantaloni, organza per la sera, lino per l’estate.

Un anno dopo, Hubert incontra il suo mito Cristobal Balenciaga che diventerà suo mentore e amico.Sarà lui a convincerlo ad ampliare la gamma di prodotti offerta e a concedere licenze. Così il marchio Givenchy viene esteso a scarpe, sciarpe, cravatte, asciugamani, abbigliamento da bambini, ombrelli, bijoux, profumi e persino un’automobile:

La Lincoln Continental di Ford. Nel ’68 lancia la prima collezione di prèt-à-porter Givenchy Nouvelle Boutique e nel ’73 la prima linea maschile Gentleman Givenchy. Nel 1988 vende l’azienda al gruppo del lusso LVMH, ma continua a tenere la sua posizione di capo stilista fino al suo ritiro nel 1995.Dopo una serie di successori più o meno fugaci, gli inglesi John Galliano (1995) Alexander McQueen (1996), Julien MacDonald (2001), nel marzo 2005 viene nominato l’italiano Riccardo Tisci come Direttore Creativo delle collezioni Haute Couture e Prêt-à-porter

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GIVENCHY W ’52 roku otworzył swój dom mody i natychmiast przyszły pierwsze sukcesy – koszula Bettina , prosty kawałek białej koszuli z bawełny, którego nazwa jest hołdem dla Bettiny Graziani, modelki najbardziej popularnej i poszukiwanej w tym okresie.Jego twórczości zawsze zaczyna się od tkanin,które egazaminuje w milczeniu. Jest w stanie zapamiętać materiał dotknięty przez niego 15 lat wcześniej.Urzywa flaneli do spodni,organzy na wieczór i lnu na lato w swoich kreacjach.

Rok później, Hubert spotyka swoją legendę Balenciaga Cristobal, który stał się jego mentorem i przyjacielem .Balenciaga namawia go aby rozszerzyć gamę oferowanych produktów.Marka Givenchy zaczyna projektować buty,apaszki, krawaty, ręczniki, odzież dla dzieci, parasolki, biżuterię,perfumy, a nawet samochód:

Lincoln Continental Ford. W 68 roku, wprowadza na rynek pierwszą kolekcję prêt-à-porter Boutique Nouvelle Givenchy w ’73 i pierwszej linii Givenchy Gentleman męskiej. W 1988 roku sprzedaje firmę grupje LVMH ,ale nadal utrzymuje swoją pozycję jako głównego projektanta, aż do przejścia na emeryturę w 1995.Dopo po serii mniej lub bardziej ulotnych następców, brytyjski John Galliano (1995) Alexander McQueen (1996 ), Julien MacDonald (2001) w marcu 2005 roku został powołany włoski Riccardo Tisci jako dyrektor kreatywny z kolekcji Haute Couture i Prêt-à-porter.

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